Great service, strong relationships, strategic planning and flawless execution are the foundations of our work. We are guided by this philosophy when planning PR strategies, pitching in stories and placing product across print and online media. We understand that all touch points of a brand must be in sync to maximise our clients messages and work closely with each brands sales, marketing and design teams to deliver ongoing and slick product campaigns with commercial success. Our experienced team are trusted by our clients and respected by our press contacts. Using the assets in our repertoire we leverage our client’s many resources to create a web of influence in the cultural sphere.
As Global Luxury specialists we build close relationships with our clients to understand the heritage, story and cultural roots of their brands – to enhance, support and deliver their objectives while targeting their niche clients and high net worth global audiences.
Our first priority is ensuring that our clients receive a tangible return on investment with targeted, quality coverage both print and online along with celebrity dressings. From placing products on shopping pages and in shoots, to devising editorially worthy ideas for news items and placing brand or designer features, we deliver results. Secondly, we work with our clients to map a strategic PR and deliver that through the below activities.
Our Luxury division services:
Communications strategy and planning
Media expertise in relations across UK, Europe and global
Editorial trafficking and showroom
Product placement: news editorial, feature story campaigns & brand profiles globally / per market
Seasonal press days
Media appointments, one to ones and client / designer introductions for new and established brands
Event organisation and communication
Digital communications and social media
Campaign planning, management, execution and evaluation
Launches – products, services and stores
Sponsorships and collaborations
Event creation and management (UK / Europe / global) from store openings to specific high net worth network private events
Luxury goods marketing
High net worth events
Celebrity VIP outreach, dressing, bespoke, red carpet, endorsement and ambassadorship
Relaunches of established brands and brand repositioning strategies and PR