Operating in the heart of London's luxury district, Mayfair, the SPRING London team are experts in the luxury goods sector covering print and online public relations and communications, digital strategies and VIP liaison. Continue reading

The Luxury Division

The team truly understands what luxury brands require and this is delivered through creative and focused strategies. We leverage our global network and contacts, playing a key role in crafting the image of high profile, often iconic and niche luxury brands, delivering targeted consumer and client awareness across various sections from high net worth’s to consumers in local and global markets.

Experienced communications teams handle everything from day to day press office duties to news and feature placements and everything in between, dealing with the most influential stylists, editors and tastemakers around the world. Sample management and trafficking always maximises editorial opportunities, and our media relations ensure broad exposure across luxury, niche and style titles to include main fashion, shopping pages, editorials, news items and cover story features in print and digital.

The luxury division provides clients with the highest level of service, understanding exactly what a luxury brand needs – succinctly, the utmost attention to detail in everything we do. As a medium sized agency, we are able to give our clients this level of boutique care, coupled with the weight and collective knowledge of over 45 years in-house experience at some of the world’s biggest, tightly controlled and respected brands and agencies.

Delivering a high level of bespoke services means the team provides a full range of marketing services across all disciplines from the showroom to private store events, promoting our clients through campaigns that drive sales, awareness and endorsement in an on-brand way. Using our client’s unique assets, direction and strategic aims we build image and brand awareness while protecting it from undesirable associations, acting as guardians of the brand in an ongoing day to day basis, in constant dialogue with our clients. The result is a tightly controlled and maximised image that is always current yet enduring, stand out, memorable and commercial.