At SPRING London we believe social media has fundamentally changed fashion and luxury brand communications. Continue reading

Social Media Strategy and Placement

We harness this powerful tool for our clients gain, creating step-by-step growth plans that rise above the chatter of the industry, receiving attention from the right people, whether journalists, buyers or consumers and with a view to raising their game, stockists and sales.

The traditional business model of brand-PR-journalist-magazine-consumer no longer exists. Working with social media to enhance a brand’s profile is key for those looking to build their market presence. The system breaks down barriers and democratises the industry, and we know how to successfully plan and build this into an existing communications plans, achieving excellent results.
Our social media services include:

· Audience Analysis
· Media Planning
· Social Channel Selection and Implementation
· Social Management Tools
· Social Tracking Tools
· Key influencer identification and engagement programmes
· Integrated campaign strategies, including with digital advertising, PR and search
· Content planning, including curating and creating content that delivers results
· Digital media relations, including social media newsroom development
· Monitoring, including campaign measurement and structured listening programmes
· Communications audits, including brand perception and competitor analysis

Across the above areas, we use our global network of partners and collaborators to work with clients on projects of any scale – combining our in-depth understanding of social media, technological expertise and digital marketing to create a strategy tailored to you.