Client list segmentation is an important part of the process, focusing on the customer groups and building digital campaigns to maximise click activity and sales. We always recommend that emails are designed to deliver an optimised user experience across all devices. This form of marketing, although imperative to the success of a business, is often mismanaged. Our team advises behind the scenes and always have in mind the 80/20 rule. Our creative solutions can help you grow your email database as well as developing effective email campaigns that drive quality traffic to your website.
We offer a complete service from analysing your email database and how we might best approach the task or segment the clients, and potentially treat them differently based on spend, or loyalty, to delivering the creative, broadcast, analysis and reporting. Continue reading